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Joe Pohlen

Owner of Cardinal Senior Management, assisted living communities in the US

On the show

Episode 43 · 40 min

Caring for Elders & Why it's Important to Have Daughters

Joe Pohlen runs assisted living communities. The one decision he says families rarely make in advance: what happens when I start slipping?

Key ideas and show notes →

The Business Family Diagnostic · Plan B

When I start slipping, what happens?

Joe says families plan for the clear-cut cases and rarely for the slow slide. Has the senior generation in your family said, while well, who decides when they no longer can?

One of the three Plan B statements. How true is it for your family?
“If the family had to leave the country it lives in, it knows where it would go and how.”
See where you stand

Biography

Joe is the owner of Cardinal Senior Management, an operator of assisted living communities in the United States. Joe started the company with his business partner in 2015 and hopes to continue their growth in the coming decade with a focus on affordability and decentralized leadership. Joe lives in Grand Rapids, MI with his wife and 4 year old son. He is a member of YPO West Michigan.

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