Co-President Siblings Stewarding a 111 Year Old Family Business
Two brothers run the envelope company their great-grandfather founded in 1910. Ben Grossman on why neither feels smaller when the other wins.
Ben Grossman
Fourth generation, co-president of Grossman Marketing Group
On the show
The Business Family Diagnostic · Relationships
When David wins, Ben feels bigger.
Two brothers running a 111-year-old company with no written agreement, only a story their father told them again and again. When there's a falling out in your family, can the people involved repair it?
“Difficult topics get raised and discussed rather than avoided.”
Biography
Grossman Marketing Group was founded as Massachusetts Envelope Company in 1910 by Maxwell Grossman, whose lifelong dream was to own his own business.
Now, 111 years since its founding, Ben Grossman, along with his brother, David, are the 4th generation of family leadership. Today, the company is a full-service resource helping clients with a broad range of traditional and digital marketing needs.
Ben Grossman holds a BA from Princeton University and an MBA from Columbia Business School. Prior to Columbia, Ben worked as a strategy consultant to Fortune 500 clients, as well as started and sold a sportswear and marketing firm.
Ben is also deeply involved in sustainability and how it relates to business, and writes and speaks frequently on the topic.
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