4th Generation Heir to B.Grimm, one of Thailand’s Oldest Business Institutions
B.Grimm was founded in Bangkok in 1878. Caroline Link, the fourth generation, on how her family talks about succession with no constitution.
Caroline Link
Fourth generation, B.Grimm, Thailand
On the show
The Business Family Diagnostic · Story
The family archive burned. They started a new one.
When wars and a fire took B.Grimm's records, the family commissioned a novel and collected what survived. Has your family's founding story been recorded somewhere beyond people's memories?
“The next generation could tell the story of how the family's wealth was made.”
Biography
Caroline Link is the fourth-generation heir to B.Grimm, one of Thailand’s oldest business institutions, carrying a 142-year-old tradition of “doing business with compassion.”
Through multiple generations of management, and multiple business areas and geographies, B.Grimm (which was founded in Bangkok in 1878), has managed to cultivate a spirit of innovation and empowerment among its staff.
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